Position Overview.
We are seeking a skilled Senior Google Ads Specialist with specific expertise in the fitness industry to join our digital marketing team. This role is critical in managing and optimizing Google Ads campaigns for our client gyms and fitness centers, helping them achieve their marketing goals through targeted and effective online advertising. The ideal candidate will have a strong background in PPC campaign management, analytics, and a deep understanding of the fitness market dynamics.
What will be your responsibilities?
Design, implement, and manage comprehensive Google Ads campaigns specifically tailored for gyms and fitness centers.
Conduct keyword research and set up ad groups based on thorough analysis and understanding of the fitness industry.
Monitor and analyze the performance of ads to ensure maximum ROI by adjusting bid strategies, improving ad copy, and refining targeting.
Collaborate with gym owners and marketing teams to align PPC campaigns with their overall marketing strategies and goals.
Prepare detailed reports on campaign performance including insights and recommendations for future campaigns.
Stay up-to-date with PPC and SEM trends, Google algorithm updates, and new tools in the digital marketing landscape that are relevant to the fitness industry.
Manage budget allocation for campaigns and ensure that spending is in line with the strategic goals and outcomes.
Provide training and guidance to junior team members on PPC best practices and strategies.
WHAT ARE WE LOOKING FOR?
3+ years of experience in PPC campaign management, preferably with specific experience in the fitness or similar industry.
Proficiency in Google Ads with a strong track record of optimizing campaigns to meet and exceed key performance indicators.
Excellent analytical skills with an ability to interpret data and provide actionable insights.
Strong communication and collaboration skills, able to work effectively with remote teams.
Ability to manage multiple campaigns simultaneously and under tight deadlines.
Knowledge of additional digital marketing tools and platforms (e.g., Google Analytics, SEMrush) is preferred.
Bachelor’s degree in Marketing, Advertising, Business Administration, or related field.