Ecommerce Lead


Job Description

What will be your responsibilities?

  • E-commerce Sales Leadership:

  • Oversee the execution of all E-commerce initiatives to achieve/exceed sales, market share, revenue, profit objectives, and brand health targets for Colourette and Fresh Formula's e-commerce channels, including (but not limited to) TikTok, Shopee, Lazada, e-retailers, DTC, and affiliates, etc.

  • Develop account goals and annual business plans for all e-commerce channels incorporating customers’ insights, market/ channel sales/trend analysis, execution plans, agreed targets, strategies, and promotion activities

  • Forecast and Budget - Work with the Demand Planning and Finance team on monthly sales forecasts and performance across all online channels

  • Business Planning and Review – implement strategic plans, develop and conduct periodic business reviews with designated online channels

  • Promotion programs – gain maximum impact on Colourette and Fresh Formula's online revenue by initiating, developing, implementing, and evaluating channel-specific promotion strategies and activities, according to annual sales, marketing, category plans, and ROI

  • Digital investment: utilize data-driven insights to enhance the Colourette and Fresh Formula's digital marketing strategy and deliver outstanding customer experiences across the consumer journey, from acquisition to retention

  • Marketing Campaigns - work with CMO, COO, and Marketing team to ensure all campaigns drive a commercially successful outcome and achieve KPIs of growing brand awareness and long-term sustainable sales.

  • Brand Awareness - work with CMO to translate brand positioning into distinctive sales campaigns to drive consistency and sales growth across all customer-facing touchpoints.

  • Consumer Insights and Market Research:

  • Drive in-house research efforts on consumer digital touchpoints together with Marketing, translating consumer insights into actions, and helping to implement them across the organization (e.g. product development, marketing, sales, customer service).

  • Track and monitor brand and competitor performance metrics and be agile to shift gears and modify plans based on data and insights

  • Provide regular feedback on the market and competitors' actions and identify sales opportunities to grow the business

  • Work with CEO and product team to define future product portfolio strategy including the role and positioning of Colourette and Fresh Formula’s Core, Limited Editions, and other NPDs

  • Team Leadership and Collaboration:

  • Manage and coach the e-commerce team, providing guidance and feedback to help them reach their full potential

  • Develop and oversee the achievement of team and individual OKRs and KPIs

  • Collaborate closely with various departments, including retail sales, trade marketing, product development, marketing, and business intelligence

  • Work closely with the CEO and COO to drive innovation in marketing and customer engagement strategies


  • 5+ years of experience with a proven track record in growing revenue and transactions in e-commerce and other digital channels in beauty/cosmetics, FMCG, and/or lifestyle at a managerial level with 3+ years of experience managing teams

  • Diploma / Degree holders in e-commerce, Business, Sales & Marketing, or equivalent

  • Must have a great understanding of all aspects of online selling

  • Experience evaluating ROI of various types of performance marketing investments (e.g. Paid Ads, CPAS)

  • Good data interpretation skills and ability to make use of market trends to propose suitable recommendations

  • Ability to read and interpret P&L and understand activities’ implications on P&L

  • Strong leadership, communication, and influencing skills. This role will require directly influencing decisions and leading through people

  • Ability to work and lead agile cross-functional teams

  • Ability to multi-task and remain organized in a fast-paced, high-growth environment

  • Fluent in English and Filipino

About Colourette

Colourette Cosmetics is a proudly Filipina beauty brand specializing in multi-use makeup at friendly prices. Founded in 2015, it has rapidly grown to become a recognizable force in the local beauty industry. We believe our products are for everyone – regardless of gender, sexual orientation, age, occupation, ethnicity, etc. Colourette is all about embracing and expressing yourself – for #BeautyInAllWays, always!

Location: Manila, Metro Manila, Philippines 🏠 Remote Friendly

Salary: Negotiable salary

Referral Reward: No rewards

Starting: Now

Contract: Full Time

Company Website: Visit

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